Priya Red Chilli is a ground red chilli powder made from dried, mature red chillies that delivers the bright red color, pungent heat and characteristic flavor used in Indian and other cuisines. The fine powder blends easily into dishes to provide warmth, depth and a fresh chilli aroma, making it suitable for curries, dals, sabzis, soups, snacks and pickles. Its vivid color also helps enhance the visual appeal of gravies and marinades while its heat level can be adjusted to taste when combined with other spices.

To use Priya Red Chilli, start with a small amount and add more as needed to reach your desired spiciness; add during cooking to meld the flavor into gravies or stir in at the end for a sharper kick and brighter color. It works well in dry rubs and marinades when mixed with oil, yogurt or other spices, and can be sprinkled over snacks or finished dishes for extra heat. Store the powder in an airtight container in a cool, dry place away from direct sunlight to preserve color and aroma, and keep the lid tightly closed between uses.